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PRESS RELEASE
November 01, 2007
PRIVIA – A Success Story Continues!
CASIO updates its line-up with three further AiF models
After the presentation of the new AiF sound source in PRIVIA models PX-200 and PX-800 in spring, now is the time for next chapter of the PRIVIA product story to be opened. Presumably in December, new models PX-120, PX-320 and PX-720 will be hitting the market, adding three more Instruments featuring top notch AiF sound source to the range. So then there will already be five PRIVIA digital pianos causing a furore in the scope of beginner instruments with 128-note polyphony and that uniquely excellent sound. Again, the compact CASIO top instruments present themselves with significant new and further developments. Especially in our paragon disciplines, sound and keyboard, as well as in our extended range of benefits, decisive quality hikes have been surmounted, of course without inflicting the habitually outstanding value our clients receive for their money. Consistently, CASIO continues the PRIVIA story in line with the company philosophy. New sound material: Thanks to a broad variety of new, elaborately sampled piano sounds, the 128-note AiF sound source will convince aficionados with their improved authenticity and brilliance. Two piano setting keys: The popular function for fast access to the high value Grand Piano Sound has been extended. Now two different positions are available for the „piano sound at the tip of your fingers“. „Classic“ for a soft, unobtrusive sound, and „modern“ for a brighter, more brilliant character. Improved CPZ Mk2 keyboard: In order to reduce the mechanical side noises further yet, the felt material used to stop the hammers has been improved. In addition, the scaled hammer action was designed even more economically by shortening the hammers; at the same time, the resonating body is enlarged and the loudspeaker system functions even more efficiently. DUETT function and PANEL lock: These innovations offer two further novel features for a yet wider range of applications. On the one hand, the DUETT function is ideal for teaching, as teachers and students can play simultaneously. For this, the keyboard can be divided into two separate ranges, which can be transposed individually. Using the PANEL Lock function, the control panel is protected against inadvertent readjustment – a system comparable to the keylock in mobile phones. These new functions are to be found in all three new PRIVIA models, in addition, the specifications have been extended with regard to the respective model positioning. PX-120 – even lighter, even more stylish Hard to believe: The „upgrade“ has yielded PX-120 a further weight loss of half a kilo. In spite of this, all features distinguishing the new AiF models are on board. PX-120 runs up with the following specifications:
PX-320 - top in storage & rhythms New PX-320 features CASIO’s best rhythms on stage (from the newest keyboard models CTK-810 / WK-110) and offers a staggering 96 registrations (assigned to 8 banks with 12 set-ups) – three times the capacity of the previous model. The specifications of this flexible stage piano are as follows:
PX-720 - flatters the ear and the eye PX-720 is based upon PX-120, yet places completely different emphasis in its appearance. The stylish casing and the integrated stand with their dark wooden look make PX-720 an assorted eye catcher in any modern living environment. Thanks to the loudspeakers integrated in the stand, the sound appears even more voluminous than in smaller brother PX-120.The high quality pedals of massive, silver metal also contribute to bringing PX-720 into the centre of focus.
Facts about CASIO: CASIO belongs to the internationally leading manufacturers in the segment of electronic consumer items. Following a policy of «Creativity and Contribution“, the enterprise has since its foundation in 1957 concentrated upon the development of products, which excel through cutting edge technology and innovative design statements. Presently, the broad CASIO product range encompasses chronographs, digital cameras, mobile telephones, electronic dictionaries, calculators, musical instruments, system equipment as well as electronic components such as LCD’s. Overall, more than 13.000 employees are working for the CASIO Computer Co. Ltd. world-wide. Every year more than 100 million items are delivered, and in the tax year April 2005 to March 2006 alone, the company raked in net sales of 620 billion Yen (approx. 5.26 billion US Dollars). News and product information from CASIO can be retrieved on the Internet from www.casio-europe.com. For enquiries or further information please contact: Werbewerkstatt GmbH Phone: +4940 / 380 379 44 Fax: +4940 / 380 379 40 email: presse.emi@werbewerkstattgmbh.de |
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