 |
 |
|
| NOTA DE PRENSA |
23 de marzo 2005 |
|
| Ambitious Appearance - CASIO's New Trade Fair Concept Is Convincing |
|
Welcome to CASIO! The new trade fair concept for the 26th international music trade fair in Frankfurt am Main reveals an ambitious appearance by the instrument manufacturer. Open. optimistic, innovative - this is how CASIO appears to the visitors to the trade fair. This is demonstrated firstly by the presentation area, which is open on all sides. And secondly by the inviting demonstration concept: Four "Active Areas" invite the visitor to continuous professorial demonstrations. And six "Tryout Stations" offer instruments which visitors can test in person.
"Music is fun" - this CASIO philosophy has been implemented directly in the trade fair concept. The open experience area offers the visitor to the trade fair greater freedom than a classic presentation stand. Come and see. Try out and listen. Ask and learn. The individual areas are not partitioned by walls, but rather there is an open plan design. Banners indicate the individual stations, thus ensuring clarity. Only the area exclusively for specialist dealers has an enclosed design.
Particular highlight: The Karaoke platform in the centre of the presentation area. Four times a day, CASIO will be inviting visitors to have fun with Karaoke at the keyboard. With a microphone and text support from a TV-screen, visitors to the trade fair can prove their talent as singers and can win attractive prizes. In addition to the "Karaoke Area", three more "Active Areas" - are waiting for visitors - a new group of instruments is in focus every half hour: firstly the PRIVIA-class. This includes the PX-100, awarded the "Product of the Year 2003/2004" by the Combined Association of German Music Businesses. Secondly, the IDES-Keyboards (WK, CTK). Their innovative "Internet Data Expansion System" (IDES) enables the user to download sounds, rhythms, effects, MIDI-files etc from the CASIO Music Site free of charge - demonstrated via a PC-screen. Thirdly, the CELVIANO family. Classic in both sound and appearance. Modern in so far as functions are concerned. They are all demonstrated by professional musicians. Of course, visitors can get their hands on the instruments in the "Tryout Stations". Supplemented by the additional LK- (illuminated keys), CTK- (standard size) and SA- (mini) keyboards, the entire range is available for visitors to try. Including, of course, the wide range of interesting innovations from CASIO at the trade fair. Innovative instruments, which offer fun learning music key by key. Come and see us in Hall 5.0 on Stand A48! |
|
 |
|
|
|
